PGBM156 – Strategic Management in an international Assessment Help

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Assignment Details:

Words – 3000

Introduction:

This individual assignment will be assessed by means of a 3,000 maximum word report. The assignment has been designed to allow you to develop and use your knowledge and skills in understanding key strategic issues relating to any Global Industry you are familiar with. You will be required to apply the strategic concepts and analytical techniques studied in this module. All the learning outcomes below will be assessed:

1. Demonstrate critical understanding and application of relevant strategic management and leadership principles that support organisational values and impact on organisational direction.

2. Understand the holistic nature of strategy and the relationship between strategic management and leadership and apply analytical techniques to solve complex problems in real life organizations.

3. Demonstrate knowledge of the strategic decision making process through critical analysis of how strategic decision making enables an organisation to relate to changes in its international business environment.

4. Critically evaluate and monitor the business mission, vision, objectives and policies of international organisations.

5. Use critical reflective skills to reflect on the impact of their understanding on the strategic problem solving process.

The assignment will be internally moderated by: Module Team/John Dixon‐ Dawson

Please note:

1. All work must adhere to the University regulations on ‘Cheating, Collusion and Plagiarism’ which are provided as an Appendix in your Programme Handbook. You are encouraged to use ‘Harvard Referencing Style’ and avoid ‘Plagiarism’.

2. Students are required to submit their coursework through JIRA. Only assessments submitted through JIRA will be marked. Any other submission including submission to your study centre in hard copy will be treated as a non‐submission.

A copy of your Turnitin© originality report, generated via Canvas, must be submitted in conjunction withyour assignment.

Task

Your task is to carry out a critical analysis and evaluation of the strategies adopted by Multinational Corporations (MNCs) operating in an industry and country of your choice, using information available to the public e.g. company annual reports in pdf and other materials researched. You will be expected to select and apply appropriate theories, techniques and models studied during the module whilst having regard to the practical aspects of strategy development.

Your assignment should be presented in a business report format and should be 3,000 words maximum (excluding executive summary/abstract, references and relevant appendices). The report should include a title page and abstract and be fully and consistently referenced, using Harvard Referencing style. You must submit an electronic version of the report Online via the University’s Assignment Space ‐ this should be clearly labelled with your name, your course and the name of the case study.

It is recommended that you research information to support your arguments. This may be obtained from a diverse range of sources and you are encouraged to research the issues in whichever way you deem appropriate.

Assessment Criteria

In the event of failing this individual assignment, normal referral / deferral procedures will apply. This assignment carries a weighting of 100%. The assessment will focus on the level of ANALYSIS carried out. That is, the application of THEORETICAL CONCEPTS studied in the module to the ‘practical’ case study presented. In other words, you should proceed beyond a DESCRIPTION of the company and its actions. You should be analysing ‘why’ rather then describing ‘what’. The assignment will be assessed and moderated by two members of staff in accordance with the marks allocated to each of the questions detailed below.

Academic Rigour

your ability to isolate the key strategic issues
the coherence and depth of the analysis of those issues
the ability to analyse the strategy context within which companies operates
the ability to critically review and evaluate strategic decisions made by companies Methodology
the use of relevant evidence, from material provided and personal research to support any statements made
the appropriateness of the methods used and theoretical models and frameworks applied
the breadth and depth of research undertaken

Evaluation of data

the ability to make sound recommendations or conclusions arising from the analysis
the soundness of arguments put forward Presentation
the summary of arguments
report layout and format
use of illustrative material and evidence to support arguments
the appropriateness of length
the quantity and accuracy of referencing

Multinational Corporations & How they Bring External Innovation Inside

Open innovation is about combining internal and external resources and acting on the opportunities this creates. More and more MNCs prove this to be a strong value proposition and cannot afford to lose out on the opportunities created by this combination. Open innovation has the ability to create long term advantages in management or organizational innovation rather than just product or service innovation. Once a MNC gets ahead of its competitors and becomes the preferred partner of choice within its industry, this often turns out to be a longer term advantage. It is hard for competitors to copy and thus neutralize the benefits that open innovation leadership can bring.

Read the Annual Reports of a MNC operating in an industry and country of your choice; and carry out appropriate analyses of the global corporate strategies adopted by the MNC and its closest competitors, in response to the questions below. You are encouraged to use relevant data/information from company websites.

Question One: Open Innovation and Internationalisation

Briefly distinguish between ‘Open’ and ‘Closed’ Innovation. Using information from the most recent

Annual Report of the MNC of your choice, critically evaluate the impact of ‘factor endowment’, ‘related and supporting industries’, ‘demand conditions’, ‘strategy, structure, and rivalry’,

‘government’, and ‘chance’ on the MNC’s approach to external innovation and competition.

Question Two: Internationalisation, Localisation and Competitiveness

Critically assess the merits and demerits of meeting the ‘demand for internationalisation’ and the ‘demand for localisation’ simultaneously. Which of these two demands would you recommend that your chosen MNC should adopt in order to maximise its corporate profitability through low‐cost leadership or product differentiation or focus – give two key reasons for your choice.

Question Three: Organisational Purpose, Profitability and Social Responsibility

Using your understanding of ‘organisational purpose’, ‘corporate profitability’ and ‘corporate social responsibility’, critically evaluate the ability of the CEO and Senior management team in your chosen MNC’s to simultaneously achieve corporate profitability and corporate social responsibility objectives crucial for the MNC’s survival and growth.

You are expected to demonstrate critical understanding and application of relevant strategic management and leadership principles that support organisational values and impact on organisational direction.

Question Four: Personal reflections on learning

In 250‐300 words reflect on the impact of this assessment on your understanding of the Multinational corporations (MNCs) operating in an industry and country of your choice, inserting reflections on crisis management, suggesting how to plan prior to a rapid unexpected event such as coronavirus, and highlighting the key benefits and limitations of crisis management, in creating a culture for sustaining corporate profitability.

Assessment Regulations

For further information regarding Assessment Regulations, extenuating circumstances or extensions and academic integrity, please refer to your Programme Handbook on the University of Sunderland in London information page on Canvas.

Reading List Suggested Reading:

De Wit, B. (2017) – Strategy: An International Perspective, 6th Edition, London: Cengage Learning.

De Wit, B. and Meyer, R. (2014) Strategy Process, Content, and Context International Perspective, 5th Edition, London: Cengage Learning.

Johnson, G., Scholes, K. and Whittington, R. (2005) Exploring Corporate Strategy: Text and Cases, 7^th Edition, London: Financial Times Prentice Hall.

Lasserre, P. (2018) Global Strategic Management, 4^th Edition, London: Palgrave McMillan. Lynch, R. (2006) Corporate Strategy, Fourth Edition, Financial Times Prentice Hall.

Lynch, R. (2018) Strategic Management, 8^th Edition, London: Pearson.

Mintzberg, H., Ahlstrand, B. and Lampel, J. (1998) Strategy Safari, London: Financial Times Prentice Hall

Mintzberg, H., Ahlstrand, B. and Lampel, J. B. (2008) Strategy Safari: The complete guide through the wilds of strategic management, 2^nd Edition, London: Financial Times Prentice Hall

Websites & PDF documents: https://hbr.org/

Harvard Business Review

https://www.mckinsey.com McKinsey Consultancy. www.economist.com The Economist

www.ft.com The Financial Times

Generic Assessment Criteria

Please refer to the PGBM156 module guide on Canvas.

Please access your reading list from the library website. To access it, please go to https://moduleresources.sunderland.ac.uk/ andsearchfor yourmodule.

Submission guidelines

Your submission links will become available approximately 4 weeks prior to your submission deadline, along with detailed instructions on how to submit your assignment.

Grading

You will be marked in accordance to the University of Sunderland assessment criteria attached below. The assessment criteria covers; Relevance, Knowledge, Analysis, Argument and Structure, Critical Evaluation, Presentation, Reference to Literature.

Assessment Criteria

Categories

Grade

Relevance

Knowledge

Analysis

Argument and Structure

CriticalEvaluation

Presentation

Reference to Literature

86 –

100%

The work examined is exemplary and provides clear evidence of a complete grasp of the knowledge, understanding and skills appropriate to the Level of the qualification. There is also unequivocal evidence showing that all the learning outcomes and responsibilities appropriate to that Level are fully satisfied. At this level it is expected that the work will be exemplary in all the categories cited above. It will demonstrate a particularly compelling evaluation, originality, and elegance of argument, interpretation or discourse.

76‐85%

The work examined is excellent and demonstrates comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is also excellent evidence showing that all the learning outcomes and responsibilities appropriate to that level are fully satisfied. At this level it is expected that the work will be excellent in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse and some evidence of originality

70 – 75%

The work examined is of a high standard and there is evidence of comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is clearly articulated evidence demonstrating that all the learning outcomes and responsibilities appropriate to that level are satisfied At this level it is expected that the standard of the work will be high in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse.

60 – 69%

Directly relevantto the requirements of theassessment

A substantial knowledge of relevantmaterial, showing a clear grasp of themes, questions and issuestherein

Comprehensive analysis – clear and orderly presentation

Well supported, focussed argument which is clear and logically structured.

Contains distinctive or independent thinking; and begins to formulate an independent position inrelation to theory and/or practice.

Well written, with standard spelling and grammar, in a readable stylewith acceptable format

Critical appraisalof up‐to‐date and/or appropriate literature.

Recognition of different perspectives. Very good use of awide range of sophisticated source material.

50 – 59%

Some attempt to address the requirements of the assessment: may drift away from this in less focused passages

Adequate knowledge of afair range of relevant material, with intermittent evidence of an appreciation of its significance

Significant analytical treatment which has a clear purpose

Generallycoherent and logically structured, using an appropriate mode of argument and/or theoretical mode(s)

May contain some distinctive or independent thinking; may begin toformulate an independent position inrelation to theory and/or practice.

Competently written, with only minor lapses from standard grammar, with acceptable format

Uses a good variety of literature which includes recent texts and/or appropriate literature, including a substantive amount beyond library texts.

Competent use of source material.

40 – 49%

Some correlation with the requirements of the assessment but there are instances of irrelevance

Basic understanding of the subject but addressing a limited range of material

Some analytical treatment, but may be prone to description, or to narrative, which lacks clear analyticalpurpose

Some attempt to construct a coherent argument, butmay suffer loss of focus and consistency, with issues at stake stated only vaguely, or theoretical mode(s) couched in simplisticterms

Sound workwhich expresses a coherent position only in broad terms and in uncritical conformity to one or more standard views of thetopic

A simple basic style but with significant deficiencies in expression or format that may pose obstacles for the reader

Evidence of use of appropriate literature which goes beyond that referred to by the tutor. Frequently only uses a single source to support a point.

35 – 39%

Relevance tothe requirements of the assessment may be very

A limited understanding ofa narrow range of material

Largelydescriptive or narrative, with little evidence of analysis

A basic argument is evident, but mainlysupported by assertion and

Some evidence of a view starting to be formed but mainlyderivative.

Numerous deficiencies in expression and presentation; the

Barely adequate use of literature. Over relianceon

	intermittent, and may be reducedto its vaguest and least challenging terms	there may be a lack of clarityand coherence	writer mayachieve clarity (if at all) only by using a simplistic or repetitious style	material provided by the tutor.
	The evidence provided shows that the majority of the learning outcomes and responsibilities appropriate to that Level are satisfied – for compensation consideration
30 – 34%	The work examined provides insufficient evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence provided shows that some of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in some of theindicators.
15‐29%	The work examined is unacceptable and provides little evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence shows that few of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in several of the indicators.
0‐14%	The work examined is unacceptable and provides almost no evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence fails to show that any of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in the majority or all of the indicators.

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