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The unit will explore the strategic aims and objectives of an organisation and their significance in setting direction, identifying success and progress for the organisation. The unit will also explore where different strategic options may lead the organisation to change its direction.



Learners may use their own employment context, or that of another organisation with which they are very familiar, to base their assignment. However, in the case that they are not able to do so, please use the below scenario: –

You are a manager at a medium sized organisation. You have been asked to review your organisational strategic plan to establish if suitable progress is being made to meet the organisation’s strategic objectives. Analysis of internal and external factors affecting the plan is part of your remit and it has been suggested you examine options to meet the plan which are more effective and cost efficient. From your analysis you need to justify your recommendations and so, valid and realistic options need to be produced.

If you will be using the scenario please select and research an organisation of your choice with regards to their strategic plan. Provide details of your research and a short summary of the information you have found in order that the assessor may contextualise your responses to the tasks below. The summary is expected to be between 200 and 250 words.


Task 1:

Critically analyse the current strategic aims and objectives of your chosen scenario / organisation, you may wish to consider the fuller hierarchy of objectives, within your critical analysis, enable greater detection of misalignment. Use techniques and modelling to underpin your critical analysis, where feasible.

Decompose your organisational strategy into logical component parts, it is likely that each functional area will have their own customized strategies and tactics; it is within this sphere that misalignment often occurs. Not all component parts of the strategy will have the same value or level of risk; this may be considered in your analysis.

Critically conduct an environmental scan focused on environmental factors in the short and medium term, short being up to one year, longer term being up to three years.

Guideline word count: 750 – 850 words


A.C. 1.1 – Critically analyse the existing strategic aims and objectives of the organisation 

A.C. 1.2 – Undertake a critical evaluation of the components of current organisational strategy

A.C. 1.3 – Critically analyse the factors affecting the strategic aims of organisational strategy over the short and medium term


Task 2:

Conduct an audit customised for the purpose of signposting the activities within the processes of working towards existing strategic aims and objectives. Embed diagnostic tools from across the business domain to add validity and confident in the auditing activity.

Identify ten stakeholders connected with the organisation and evaluate their expectations. Undertake stakeholder mapping to analyse the power and influence they have upon the organisational strategy. Strategic Stakeholder Tooling is recommended for this task.

Evolve a strategic positioning map or tool(s) to enable critical analysis of the business processes and activities towards the achievement of the current strategic posit.

Guideline word count: 750 – 850 words


A.C. 2.1 Apply a range of diagnostic and analytical tools to audit and assess progress towards existing strategic aims and objectives 

A.C. 2.2 Take responsibility for and critically assess the expectations of all stakeholders and their influence upon future organisational strategy 

A.C. 2.3 critically analyse, interpret and produce an evaluation of the existing organisational strategic position and progress towards achieving the existing strategy. Use at least three recognised strategic tools


Task 3:

Deploy strategic options tools to support the critical evaluation of your identified range of strategic options in the short and medium term. Conduct critical analysis of the value of your chosen tools, together with suitable criteria for the selection of use of such tools. Supporting factors may be such factors as profit, core competencies, quality, competitive factors and business processes.

Determine and justify the evolved strategic option(s) and assess its suitability in contributing to meeting any revised strategic posit.

Guideline word count: 750 – 900 word


A.C. 3.1 critically evaluate and develop a range of alternative strategic options to meet organisational strategic aims, direction and objectives in the short and medium term 

A.C. 3.2 Determine and justify the existing strategic option that can meet the revised strategic position