PGBM146 Case Study Solutions on Value Creation in Organizations- Managing Operations and Marketing

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Assignment Detail:-

  • Words: 4000


This business report based is based on a case study on TESLA. The content of the report will demonstrate learning undertaken during the module and apply analytical models appropriate to inform business strategy on where value creation can be applied for competitive advantage.


The work-based report must demonstrate coverage of the module learning outcomes:



K1. a critical understanding of operational and marketing theories, concepts and strategies and how these impact on value creation in organizations.

K2. a critical understanding of the contemporary challenges relating to value creation in a range of organizations.

K3. a critical understanding of the major decisions confronting managers in the management of value creation.



S1. relevant transferable skills relating to the cross-cultural management of value creation in a professional context including problem solving, creativity, communication, and working collaboratively.

S2. how to conduct research using relevant journal and business documentation


Your task is to research an organization of your choice and produce a business report that delivers a critical evaluation of the value chain activities of the case study organization. The report must identify opportunities for value creation in the marketing and operations management activities of the business and suggest how this will support the organization in gaining competitive advantage within the sector. The report must use detailed and referenced analytical models, appropriate to the case study organization.


The business report must cover the points listed below.


Carry out detailed research to provide you with up-to-date information appropriate to delivering a strategic level investigation on the case study organization. There search information should enable you to carry out a critical evaluation of the business’s value-added strategy reviewing the marketing and operations activities and analyzing how these deliver strategic goals.


Demonstrate critical understanding of how the case study organization co-creates value for customers through the integration of core aspects of marketing and operations management. This include show value is created holistically through the market research, product development, prototype, supply chain, production, and diffusion into the related markets


Deliver a critical appraisal of the organization’s practice to related marketing and operations management theory.


Synthesize suitable recommendations for the case study organization to improve marketing and operations management strategy and deliver enhanced value creation and competitive advantage. Your suggestions for implementation must be supported by relevant theoretical under pinning, research into the sector and application to analytical models.


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