Assessment Solutions on Paytm Case Study


Topic: Case Study

Word limit: 2000


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Paytm has set its sight on South India, which it views as a source of the high transacting users. Paytm is looking to penetrate South India to increase its presence and grow more than 10X with respect to users, transactions, etc.




1)     How do you increase users for Money transfer (Bank to bank transfer) in Paytm – (Andhra, Telangana, Karnataka, Tamil Nadu and Kerala)?


2)     What are the top barriers for adoption? Like/Dislike in competition/Paytm


3)     What should be the marketing and communication cues to increase the user base in South India?


4)     What should be the most effective channels of communications in South India?


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