MKT102A Advertising – A Method of Marketing Communication
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- Course Code: MKT102A
- Course Title: Understanding Advertising
- Referencing Styles: APA
- Words: 1250
- University: Torrens University
- Country: AU
You have selected a ‘consumer’ brand and proposed to attract international customers and build loyalty, which is the focus of your Advertising Brief. You have provided some information across most aspects of the advertising brief with references to some key concepts.
Meaning is sometimes and Advertising Objectives: – try and use the SMART acronym as in one sentence covering all parts of the S.M.A.R.T. acronym not one sentence for each alphabet in SMART.
Target Audience Description & Consumer Insights: Your paper needs to demonstrate a detailed analysis and synthesis of Target Audience with the application of Consumer Insights. As well as even creating a brand persona.
Advertising strategy difficult to follow as Information, arguments and evidence is structured and sequenced in a way that is not always clear and logical with limited elaboration. Some other specifics areas to improve:
Need to provide Recommendations to justify the Budget
Media/ Production/ Brand Considerations: Limited synthesis and analysis. Limited application/recommendations based upon analysis.