MKTG2430 Introduction to Marketing – Marketing Plan and Strategies
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- Course Code: MKTG2430
- Course Title: Introduction to Marketing
- Referencing Styles: Not Selected
- Words: 1000
- University: Thompson Rivers University
- Country: CA
Your Analysis and Reflection should look at:
- Review your financial and market performance during the first and second year
- Discuss the decisions you made each round and the results, mainly last three rounds. Any learnings from specific decisions. Has your decision been effective?
- Highlight the key features of the firm’s marketing plan throughout the exercise
a. Brand Strategy
b. Pricing Strategy
c. Advertising Strategy
d. Sales Channel
- Assess your current situation and the market. What are your firm’s strengths and weaknesses? SWOT
- Clearly summarize how you have prepared your firm to compete in the future.
- What were the lessons learned? Would you recommend the simulation for other sections of MKTG 2430?