MKTG2430 Introduction to Marketing – Marketing Plan and Strategies


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Assignment Details:-

  • Course Code: MKTG2430
  • Course Title: Introduction to Marketing
  • Referencing Styles: Not Selected
  • Words: 1000
  • University: Thompson Rivers University
  • Country: CA



Your Analysis and Reflection should look at:

  1. Review your financial and market performance during the first and second year
  2. Discuss the decisions you made each round and the results, mainly last three rounds. Any learnings from specific decisions. Has your decision been effective?
  3. Highlight the key features of the firm’s marketing plan throughout the exercise
    a. Brand Strategy
    b. Pricing Strategy
    c. Advertising Strategy
    d. Sales Channel
  4. Assess your current situation and the market. What are your firm’s strengths and weaknesses? SWOT
  5. Clearly summarize how you have prepared your firm to compete in the future.
  6. What were the lessons learned? Would you recommend the simulation for other sections of MKTG 2430?