TTP1012 Research Report – Capstone Project

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Assessment Details:-

• Course Code: TTP1012
• Subject: Capstone Project
• Words: 2,500+

 

Typewritten Report

 

Each student will submit a professional font typed, 1.5 spaced report based on individual research. The student will choose a Research Topic that must relate to the Travel and Tourism sector and be approved by the Professor. The time of research is current and the purpose is to provide recommendations during a time of crisis. The word limit of the report is 2,500 words +-10% (excluding exhibits and references). It should be of the highest possible quality in its research, writing, analysis, citations and approach.

                                                                     

It is critical that students demonstrate superior oral and written communication skills, grade deductions will be made for grammar and spelling errors in the written report. There will be zero tolerance for plagiarism. Please refer to Hanson’s plagiarism policy and be reminded to follow APA style citation.

 

The report requires the following key components:

1. Title Page
2. Executive Summary
3. Table of Contents
4. Introduction
5. Literature Review (includes your research and analysis with appropriate subheadings)
6. An Environmental Scan (Micro and Macro analysis – PESTEL)
7. Complete SWOT analysis
8. Recommendations
9. Conclusion
10. ALL References must be included (APA style)
11. Exhibits/Appendix (I.e. Images, charts, graphs, tables )

 

Topic:

1. Students choose a topic related to the Travel and Tourism sector (see list below) and must be approved by the Professor by Week 6.
2. Research and define the impact of COVID-19 on your approved topic.
3. Perform an environmental scan, a complete SWOT analysis of the industry during the COVID-19 crisis as it relates to your (consider using March 15 as a benchmark date for this research)
4. Provide recommendations for the affected company/product/service to survive/sustain or leverage during this crisis.

 

Industries to consider:

• Tour Operators

Examples: Globus, Tauck, Insight Vacations, G Adventures etc.

• Travel Agencies

Examples: Marlin Travel, Flight Centre etc.

• Cruise Lines

Examples: Royal Caribbean, Norwegian Cruise Line, MSC Cruises etc.

• Hotels

Examples: Hyatt, Fairmont, Marriott, Intercontinental, Holiday Inn etc.

• Airlines

Examples: Air Canada, Air India, Air China, Swoop, West Jet etc.

• Car Rentals

Examples: National, Budget, Hertz, Enterprise, Avis etc.