MKT744 International Marketing Evaluation Assignment
Assignment Detail:-
- Number of Words: 4000
You are required to conduct an evaluation of the international marketing processes/activities undertaken by this company. You will be required to research and identify what the company profile internationally looks like, the marketing choices made and competitive landscape amongst others.
Through the use of theory, you will be required to evaluate what the company has done internationally, how effective this has been, how it differs across international markets they operate in and any examples of best practice or things that did not work etc.
The end product of this assignment is an evaluation of your chosen company in two or more international markets (two culturally different countries of your choice), how they have achieved success in these and overcame market and competitor challenges. Ultimately you want to, through this assignment, demonstrate how market offerings within a company can differ based on the international market or country’s local requirements.
PLEASE NOTE – Your seminar tutor will allocate you a company and ideally you should select two international markets (two countries by yourself) to review which are considered to be culturally different. This will allow you to compare two countries and allow you a greater opportunity to research and evaluate the international marketing practices of the company (i.e., similarities and differences in two culturally different countries to overcome competition, other environmental factors and meet the needs and wants of customers) to achieve successful outcomes for the company.
While selecting countries please make sure following points:
- a) They are culturally different
- b) Make sure you are not selecting your allocated company’s own country (e.g., for L’Oréal you are not selecting France)
- c) Make sure the product/category is available in your both selected countries
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