MKT421T Marketing Manager Research Assignment Case Study Analysis


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Assessment Brief:

  • Referencing Styles: Open
  • Pages: 2000+
  • Course Code: MKT421T
  • Course: Marketing
  • University: University of Phoenix
  • Country: US


Assume you are a marketing manager and you have a marketing budget that would support at least two media choices for promotion. Choose your target market from one of these generational groups: Baby Boomers Gen X Gen Y Choose two options from list below and discuss the pros and cons of the various mediums chosen that best reach your target market and include your logic.


Identify two specific brands that make use of each of these two choices. You will need to support your examples with screenshots.


  1. A manufacturer wanted to get opinions from 4,000 hardware store managers on a new type of lawn mower. An associate provided a list of such stores, divided into 400 large and 3,600 small stores. He drew a random sample of 200 stores and was disappointed to find only 19 large stores in the sample since they represented more than 30 per cent of the potential volume. He wants the ratio of large stores to small stores to be relatively proportional to the ratio in the store population. Which probability sampling technique would you recommend addressing this issue? Explain.
  2. A random sample of size 25 yielded the following numbers:

{4, 4, 1, 2, 3, 5, 4, 2, 3, 3, 3, 4, 4, 4, 1, 1, 5, 5, 4, 1, 3, 4, 4, 5, 2}. Determine the sample mean, the sample variance, and the sample standard deviation. (Round the answers to two decimal places.)

  1. A researcher wants to estimate a population mean. The level of maximum allowable sampling error is 0.2, with a confidence level of 95%. Suppose the population variance is known to be 5 from previous research. What is the desired sample size to achieve this accuracy?