MKT4139 Marketing Communication for Consumer Brands Assignment Help

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Assignment Details:

  • Words: 3000




‘It is no longer enough for brands to just deliver a good product and be trustworthy. Consumers want brands to represent something bigger than themselves; to that end, marketing needs to be at the forefront of social change’

Critically discuss this statement, presenting the rationale for the role of marketing, brands and communication to impact on ethical, sustainable and waste-free living. Use the selection of articles from the Guardian Newspaper to frame your arguments and use additional peer reviewed journal articles as further support; and advertising material as evidence of how brands are communicating aspects of social change.

You should focus your work on single industry, such as fashion, tourism, sport etc.

The table below indicates the marking scheme for the assessment. I have also incuded areas which your essay should consider.


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