BUS211 Strategic Management – The University of the Sunshine Coast| Analysis Report Writing Help From Our Experts
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- Referencing Styles: Harvard
- Words: 4000
- Course Code: BUS211
- Course Title: Strategic Management
- University: University of the Sunshine Coast
- Country: AU
1. You must choose a small to medium business to use for your task.
Your report must be structured with the numbered sections, and information as detailed in the format as follows. You must provide answers to ALL the questions in each of the sections outlined below.
Introduction & Background
- Introduce the report – what is the purpose of the report?
- Background of business – what is the purpose of the business?
- what are the primary value-creating activities it undertakes to achieve that purpose?
- describe the culture of the business.
2. Strategic Analysis (this informs the answer to the ‘where are we now?’ question for the firm)
External Environment Analysis
What are the key drivers in the macro-environment? Explain how you found these.
Explain the industry dynamics -> where is the firm in its lifecycle and were in the industry lifecycle, competitive forces, any other industry issues? What does this tell us about the industry for the firm?
Discuss the competitive environment -> who are the strategic customers, competitors, critical success factors? Explain how you found these.
What are the most significant 2 or 3 opportunities and threats for the firm? Provide an explanatory summary of the EFAS – what does it tell us about the external environment for the firm?
Internal Organisational Analysis
What are the firm’s key resources and core competencies? What are the strategic capabilities these combine to create and how do they contribute to value creation & strategic advantage?
Who are the key stakeholders and why? Explain the chain of command (governance)?
Describe how the culture and history of the firm contributes or compromises to its purpose and advantage (or not)?
What are the most significant 2 or 3 strengths and weaknesses for the firm? Provide an explanatory summary of the IFAS – what does it tell us about what’s going on inside the firm?
Synthesis and interpretation of strategic analysis(this answers the ‘where are we now?’ question for the firm)
Based on the strategic analysis of the organisation detailed in the previous sections, how is it positioned to manage the situation revealed in the external analysis? Use the information from your SFAS to support your answer.
Based on your research and analysis in the previous sections, what are three (3) KEY issues for the firm that need attention and/or action? Explain why is each one is strategically significant and how it represents a challenge or opportunity for the firm’s LONG TERM competitive advantage.
Provide a concise overview of the key findings from your report and what it means for the strategic future direction of the firm with respect to potential advantages and challenges.