MAR002-2 Marketing Planning: Strategy, Environment and Context
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- Course Code: MAR002-2
- Course Title: Marketing Planning
- Referencing Styles: Harvard
- Words: 2750
- University: University of Bedfordshire
- Country: GB
On completion of this unit you should be able to:
- Demonstrate the following knowledge and understanding; A defined range of popular concepts and models used to inform planning decisions in marketing
- Demonstrate the following skills and abilities; Formulate a competent integrated data-justified marketing plan.
What am I required to do in this assignment?
The single assessment on this unit takes the form of a formal open book exam in which you will write up into a marketing plan that you have developed over the course of the unit.
The case study topic will be released in Week 4 of the unit.
Is there a size limit?
There is no formal word limit although the UoB guideline is 700 words for each hour. The exam lasts for 2 hours.
What do I need to do to pass? (Threshold Expectations from UIF)
In order to pass Assessment 1, you will need to:
Using found data, carry out a competent contextual analysis and identify appropriate and sensible marketing objectives.
Select and apply suitable recognised models and theories to construct a justified, integrated, measurable plan
How do I produce high-quality work that merits a good grade?
We will discuss this in Sessions 4 & 11
We would expect students to complete this section on the lines of the following:
- Students achieving higher grades will demonstrate a good understanding of the process of marketing planning and will include the application of the marketing literature beyond the required models and frameworks.
- To produce my plan, I need to follow the order of the workshop materials.
- This is a marketing plan, so it should be focused on a particular target market.
- I need to write up a plan that demonstrates ROI.
- How does the assignment relate to what we are doing in scheduled sessions?
The assignment task draws on and explores your understanding of the various aspects of marketing planning that we explore in class. You should address the case study using a similar order of topics to the weekly themes.
How will my assignment be marked?
Your assignment will be marked according to the threshold expectations and the criteria on the following page.
You can use them to evaluate your own work and estimate your grade before you submit.