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Retail Management

 

Assignment 1

Question 1

 

  • There are several factors that have influenced consumer behaviour in South Africa and Discuss the following factors and explain how it would affect decision-making at the clothing retailer Ackermans:

 

    • Career and professional women
    • Social responsibility;
    • Conservation and green issues; and
    • Health awareness (25 Marks).

 

  • A SWOT analysis helps an organisation understand how it fits into its environment. Your boss at Ackermans, Mr Raymond Ackerman, has asked you to explain what SWOT analysis is and to conduct a SWOT analysis for his business.

You will be marked for both theory and application to the case of Ackermans.

 

Question 2

 

  • Retailers may use a number of performance indicators to judge which categories will contribute the most. Discuss any three of these performance indicators and relate these to the example of Ackermans.
  • Discuss the four stages of the category life cycle and apply it to the example of Ackermans.

 

Assignment 2

 

Question 1

 

  • There are several factors that have influenced consumer behaviour in South Africa and abroad.

 

Discuss the following factors and explain how it would affect a food supplier such as KFC in South Africa:

  • Career and professional women
  • Change in gender roles and poverty of time
  1. The elderly

 

  • A SWOT analysis helps an organisation understand how it fits into its environment. The grandson of Colonel Harland Sanders wants to join the family business. He is conducting research on the business so he can be ready to take on challenges head-on. He has come across the concept of a SWOT analysis but is unsure what it is. Explain to Mr Sanders what a SWOT analysis is and to conduct a SWOT analysis for KFC

 

Question 2

 

  • Your friend Joey wants to open a business in Durban. Discuss any three from the main types of merchandise and explain them to him using examples what types of products he could sell in his business
  • A business may encounter several stakeholders who may have a interest in it. List and explain 3 groups of stakeholders in your own words. Thereafter, apply each stakeholder group to the context of KFC

 

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