MKT302 Difference between Digital Marketing and Traditional Marketing


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Assignment Details:-

  • Course Code: MKT302
  • Course Title: Digital Marketing
  • Referencing Styles: Harvard
  • Words: 1000
  • University: Kaplan Business School
  • Country: AU


Assignment Question:


Your Task   

You are to create a digital marketing strategy slide deck with accompanying notes for the brand that you selected for your first assessment. This assessment considers the strategy required by a brand of your choice to create a successful digital marketing presence.


Assessment Description

In this individual assessment, students will be given an opportunity to analyse and evaluate digital marketing strategies in comparison to traditional marketing strategies further by developing, planning and proposing targeted marketing solutions using a mix of digital and traditional marketing methods. The students will be required to show their ability to acquire the knowledge to predict future trends in Australia’s digital marketplace.