Course Title: Value-Based Marketing

Pages/words : 5 pages / 1250 words

Course Code : MARK6305

Assignment

Five brands are competing in the market.

1.Company A has 35,000 units sold at $5.00/unit. It sold to 7,000 households in market size of 84,000.

2.Company B has 12,000 units sold and revenues of $54,000 for these units. It sold to 3,000 households in market size of 21,000.

3.Company C has 14,000 units sold at $5.50/unit. The average household purchase was 2 units. Its market size of 105,000.

4.Company D has 5,000 units sold at $6.00/unit. It sold to 833 households in market size of 5,000.

5.Company E has 22,000 units sold and revenues of $126,500 for these units. It sold to 5,500 households in market size of 22,000.

Questions

1)What is the volume (unit) market share for Company A? (Show as xx%)

2)What is the Heyerdahl unit index score value? (Show as x.xxxx)

3)What is the market penetration percentage value for Company C? .(Show as xx.xx%)

4)What is the “three firm” concentration revenue ratio value? (Show as xx.xx%

5) What is the market penetration share percentage for Company D? (Show as xx.xx%)

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