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Assignment Details:

  • Referencing Styles: APA
  • Words: 1250
  • Course Code: MKT438
  • Course Title: Public Relations
  • University: University of Phoenix
  • Country: US


Select one of the following case studies to read and do research on from The Practice of Public Relations: Race Relations with that Soy Latte?

Uber Success Brings PR Problems Ethical Hammer Falls on Daddy Huxtable Up Your Bucket for a Wonderful Cause The Rise and Fall of Queen Martha I would like to discuss the rise and fall of queen Martha. Answer the questions in the bulletins of the assignment What went well regarding the PR response to the situation?

What might you have recommended improving the response? Cite PR concepts from your text, University Library readings, or other sources to support the points you are making.