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Marketing Strategy and Planning – Assignment Task Homework Answer
- Course Title: marketing strategy and plan
- University: Auckland University of Technology
- Referencing Styles: APA
The purpose of this assignment is for you to apply key marketing concepts to a given product/service, the emphasis being on the elements that make up the marketing mix.
The knowledge you gain during the course will allow you to successfully complete and submit the required Business Report.
Over a period of several weeks, you will carry out a detailed analysis of the product/service scenario offered below.
You will analyse your product/service in relation to the marketing objectives, needs of the target markets, buyer behaviour response and the various elements of the marketing mix.
You should conduct secondary research and all sources of information must be acknowledged. As primary research is not necessary for this assignment, you are requested not to contact any businesses/organisations for information.
Your combined assignments should have a maximum word count of 4000 words (plus appendices and references). The quality, however, and not quantity, is the criteria on which your report will be assessed.