BHM303 Capstone Project 1 – Market Data and Statistics
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Assignment Details:
- Referencing Styles: Harvard
- Words: 1000
- Course Code: BHM303
- Course Title: Capstone Project 1
- University: Australian Catholic University
- Country: AU
This section must include market data and statistics supported with references to credible sources.
Provide an overview of the following (please create your own sub-headings):
- Summary of the industry/market for these products/services (what industry does the business operate in / what industry does the ‘problem’ relate to?)
- What is the market size? Market value? Growth rate?
- What are the leading market trends & influences?
- Who are the leading competitors, and what are their strengths and weaknesses?
- What makes this industry attractive?
- Who are the main customers for the nominated product/service?
- Develop a ‘buyer persona’ for your product/service –who is your ideal buyer?
- Consider their age, gender, social status, education, attitudes, behaviors; the criteria they use to choose one product over another; how and where they buy the product.