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Assignment Details:

  • Referencing Styles: Harvard
  • Words: 1000
  • Course Code: BHM303
  • Course Title: Capstone Project 1
  • University: Australian Catholic University
  • Country: AU



This section must include market data and statistics supported with references to credible sources.

Provide an overview of the following (please create your own sub-headings):


  • Summary of the industry/market for these products/services (what industry does the business operate in / what industry does the ‘problem’ relate to?)
  • What is the market size? Market value? Growth rate?
  • What are the leading market trends & influences?
  • Who are the leading competitors, and what are their strengths and weaknesses?
  • What makes this industry attractive?
  • Who are the main customers for the nominated product/service?
  • Develop a ‘buyer persona’ for your product/service –who is your ideal buyer?
  • Consider their age, gender, social status, education, attitudes, behaviors; the criteria they use to choose one product over another; how and where they buy the product.