Business Case Study Assignment Solutions

Assignment Detail:-

• Number of Words: 1000

Questions to be Answered

1) Answer this question from the perspective of the major Record Labels: (20 marks)

(a) Prior to the existence of digital music (music sharing websites and downloads (Napster), MP3 players and music streaming services) conduct a Porters-5-Forces Analysis of the Music Industry by identifying whether you believe each force to be low, medium, or high and describing the specific industry characteristics driving that level of force.

Note – when considering the bargaining power of Suppliers and Buyers- you will need to identify the different groups of Suppliers and Buyers and analyze each group separately.

(b) Using your analysis from question 1a, discuss whether you believe this was an attractive industry to be in if you were one of the major record labels and why.

2) For each of the following groups, discuss whether each was better-off or worse-off after the launch of Napster and why:

(1) Consumers

(2) Super-star artists

(3) Unknown artists

(4) One of the big record labels

(5) Music stores. (10 marks)

3) Using all elements from the Strategy Triangle from our course, describe Apple Inc.’s initial digital music strategy with regards to its launch of the iPod and iTunes. (10 marks)

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