The marketing concept involves identifying consumer needs and wants and then producing products (which can be goods, services, or ideas) that will satisfy them while making a profit.
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The marketing audit is a significant element of marketing activities and evaluating the microenvironment and macro environment is an important aspect of it. Analysis of microenvironment and macro environment consists of many important frameworks such as SWOT analysis, PESTEL analysis, etc. In this manner, ALDI is the company that is chosen for the analysis. ALDI is a leading grocery chain in Australia that is famous for serving grocery products at a cheaper price (ALDI, 2015)…………………….
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