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Assignment Details:

• Number of Words: 4000

PROJECT FORMAT:

Executive summary (Maximum one page; Briefly describe the 1. The purpose of the report-why you are doing this project? 2. Method- how did you do it? 3. Result- what were the findings 4. Conclusion & recommendation)

1. Company’s background (Introduce your selected Saudi company: a brief history, mission, vision, corporate goals).
2. Drivers of establishing an international business (What specific reason forces your firm to go international apart from profitability and profit growth. Explain the drivers for going internationalization).
3. Alternative foreign countries (Provide a brief introduction to each potential country in one medium-sized paragraph.)
4. Assessment of Alternative Foreign Countries [For each country, provide PESTLE Analysis (Political, Economic, Social, Technological, legal and natural Environmental) and other relevant factors such as demand of your product, transportation cost, trade barriers, level of competition, first mover advantage and any other factors as discussed in the course]
5. Comparison of alternative foreign countries (Provide a comparison between the potential foreign countries based on PESTLE analysis outcomes and other relevant factors; the comparison can be presented in tabular form. If you choose paragraph).
6. Final foreign country selection (Summarise, finally chosen country and justify your choice based on the comparison provided in the previous section.)
7. Assessment of alternative market entry strategies (In the context of your company, explain each possible entry mode such as exporting, licensing, joint venture, wholly owned subsidiary-greenfield or acquisition etc.)
8. Final market entry strategy selection (Explain what entry mode is best for your company. Justify your selected entry mode).
9. Conclusion (Briefly summarize the results of your assessment sections 5-9. Briefly describe the finding and provide recommendations to the company based on your analysis)
10. References (Harvard Referencing method should be used for citations)

Project Evaluation Rubric

Marking Criterion	Assigned Grades	Grades Obtained	Comments
1. Presentation -Fulfilled the required structure, cover sheet, words limit, etc.	5
2. Executive Summary – Background to report. – Statement of purpose. -Outline of the report.	5
3. Body -Paragraph structure (topic sentences etc.). -Main points are debated -Cohesion (logic sequence, links between paragraphs).	50
4. Conclusion -Restate the report & relates to its purpose. -Summarize main points. -Consistency between the arguments provided in the body section and the statement of conclusion	5
5. Academic English -Grammar, spelling, syntax, punctuation, expression, tone, vocabulary, flow.	10
6. Critical analysis and use of evidence -Critical approach. -Appropriate & sufficient evidence. -Integration of evidence & depth of analysis.	10
7. Overall the quality of the report -Represents an excellent report and provides a significant contribution. -Engages with the environmental analysis elements & the degree of success in doing so.	15
Total Grades	100

Presentation Evaluation Rubric

Criterion	Assigned Grade	Grades Obtained	Comments
1. Opening Clarifies the importance of the subject to the audience and gets their attention.	10
2. Overview Previews the main points of the presentation, including purpose.	10
3. Organization Body is clearly divided into main points.	10
4. Support Each main point is well supported with facts, anecdotes, or other evidence that is both sufficient and necessary.	20
5. Delivery style Shows preparation, maintains interest, reinforces main points and manages the time.	20
6. Visual Aids Well-designed for readability and interest; each supports a major topic and is labeled appropriately.	10
7. Closing Reinforces main points to the audience.	10
8. Preparation Presentation content has been carefully organized, the visual aids are well done, and the delivery leaves you with a clear understanding of the topic.	10
Overall grade for the presentation	100

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