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MKTG301 International Marketing: The Borderless World Assessment Task Answers

 

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Referencing Styles: Harvard

Course Code: MKTG301

Course Title: International Marketing: the Borderless World

 

Question:

 

  • This assessment task consists of a  report entailing an International Marketing Opportunity Analysis for a selected foreign market.

 

  • This task requires the student to analyze an Australian sourced good or service and identify its potential ‘fit’ with a foreign market (INDONESIA). Students will have to evaluate the macro- and microenvironment of this market as well as a potential target market within the foreign market to support their marketing decisions.

 

  • In completing this assessment task students need to cite very recent and relevant research and business-related sources (no older than 3 years old).

 

 

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