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MKTG301 International Marketing: The Borderless World Assessment Task Answers
Referencing Styles: Harvard
Course Code: MKTG301
Course Title: International Marketing: the Borderless World
- This assessment task consists of a report entailing an International Marketing Opportunity Analysis for a selected foreign market.
- This task requires the student to analyze an Australian sourced good or service and identify its potential ‘fit’ with a foreign market (INDONESIA). Students will have to evaluate the macro- and microenvironment of this market as well as a potential target market within the foreign market to support their marketing decisions.
- In completing this assessment task students need to cite very recent and relevant research and business-related sources (no older than 3 years old).