MKTG110 Marketing – Objectives, Target Market and Positioning
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Assignment Details:-
- Course Code: MKTG110
- Course Title: Marketing
- Referencing Styles: Not Selected
- Words: 3750
- University: University of Toronto
- Country: CA
Assignment Task:-
Objectives, Target Market, and Positioning Before developing specific marketing strategies review the information from your Report 1. Then, complete the following sections (see the template for details):
Objectives: Identify reasonable objectives for unit sales and market share within the Greater Victoria area. Be sure to provide a rationale for your sales objectives.
Target Market: Describe the Greater Victoria market segments that are most likely to purchase the product or service. Be sure to address all relevant geographic, demographic, psychographic and behavioural characteristics. Also, estimate the approximate size of your target market within Greater Victoria.
Positioning: Discuss what makes the product/service unique and different from competitors.
Issues and/or Concerns: Describe any key questions or concerns that need to be answered or addressed.