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CCT461 Innovation of Speculative Design
- Course Code: CCT461
- Course Title: Speculative Design
- Referencing Styles: Open
- Words: 34250
- University: Ontario College of Art and Design
- Country: CA
In Shaping Things, Bruce Sterling describes the nature of innovation, the relationship between products and their users, and the potential development of the “spime”, which is a location-aware, environment-aware, self-logging, self-documenting, uniquely identified object that flings off data about itself and its environment in great quantities.
In a prose essay structured around a thesis statement, address one of the following topics:
Future of innovation
Sterling describes a hypothetical synchronic society (chapter 6), in contrast to our current information society. Compare the characteristics of both types of society, and explain how innovation in product development could change. Be specific by working with a 2-3 of Sterling’s elements and a chosen industry or business to ground your writing. How would the structure of the company and its model of operation need to change?
Products and our relationships to them
In chapter 9, Sterling describes “gizmo wine” which comes with accompanying technocultural practices such as “unpaid promotional agent” and “wine critic” as the “end-user” of the wine (p. 70). Choose another product that has been “gizmo-ed” in our current era (or a new gizmo that resembles an older product), and analyze the techno cultural practices that have emerged around it. What is the cognitive load and opportunity costs now associated with consuming this gizmo? Consider Sterling’s spime. What would this gizmo look like as a spime, and how would the relationship and attending costs change?
In chapter 15, Sterling speculates that within a “spime economy”, “value transmutes into a public interaction with past and future. It’s not about the material object, but where it came from, where it is, how long it stays there when it goes away, and what comes next. And just how long this can go on. Every market is a futures market” (p. 109). Choose an industry and describe how its business model will change if it becomes based on spimes. Be as specific as possible, and deeply consider precedents set during previous transitions and the role of public perception and reception on this development in commerce.